Cariene Joosten

Multinationals driven solely by profit, which inflict harm on people and the environment in countries where regulations do not provide sufficient protection, are incomprehensible to me. This realisation began during my graduate studies when I immersed myself in McDonald’s and its negative impact on animal welfare, human rights, health, and the environment.

Despite all the great initiatives on human rights and climate, I believe the root cause of many problems lies in our way of life and the system we have collectively built. Companies grow larger and are driven solely by profit, while the world becomes a global village.

Addressing these kinds of problems and pursuing a fair, sustainable world requires a multidisciplinary, system-changing approach that tackles the significant influence of trade, policy, and finance. This is precisely what Both ENDS pursues.

I find it very motivating to work at an organisation that operates in this manner, investigating and addressing abuses with major consequences. I also appreciate the solidarity: the extensive partner network gives people under pressure the feeling that they are not alone.

In my communication role, I promote this work with full conviction, hoping to inspire and motivate others as well.